On July 14, Clari + Salesloft launched Salesloft Conversation Intelligence, building call recording, scoring, and coaching directly into the platform where reps already prospect and forecast. This is the moment that Clari are formally announcing their entrance into a category: conversation intelligence, which has been Gong's turf for a decade.

The details:

Why You Should Care: Category lines are moving faster than most PMMs can update battlecards. When two vendors you track start absorbing each other's core categories, the "who does what" map your sales team relies on goes stale immediately.

The job isn't just tracking that a launch happened… it's catching the moment a competitor's positioning claim (build vs. buy, best-of-breed vs. platform) flips, and getting that reframe into your team's hands before a prospect brings it up first.

We just wrapped H2/Q3 GTM planning, and something happened I'd bet is happening in your building too.

Every planning cycle circles the same question: where does the fuel go. When you’re a lean marketing team, you gotta be selective on what gets the bells and whistles treatment. Making those decisions is never easy, and are often based on vibes.

This quarter, a product line we hadn't marketed hard at all showed real revenue growth. Then, when we went back through win-loss interviews, the same product kept coming up unprompted, in buyers' own words.

Quant and qual data pointing at the same thing... perfect.

If you're in H2/Q3 planning right now, go check where your quant and qual already agree before you fight about where the GTM fuel goes.

Good luck out there 👊

This week we released Win-Loss Clips at Klue! Think about it like Insta reels, but for win-loss.

The moment a win-loss win-loss interview is conducted, Klue automatically finds the highlight, clips it into a short video snippet, and tags it by topic, outcome and buyer sentiment.

Then with one click, PMMs can share those clips out. Make your buyer’s voice go viral inside your org.

🛰️ Amazon just filed for 5,105 more satellites. A July 24 FCC application specifically for direct-to-device connectivity, the same bet Starlink is racing to lock down before Amazon's constellation catches up.

📺 A federal judge just froze the Paramount–Warner Bros. Discovery merger. A coalition of 12 state AGs sued on July 13, and now the $111B deal that beat out Netflix's bid is stuck in court before it can even close.

💳 Stripe and Advent just bid $53.4B for PayPal. The kind of move a private company only makes when it decides scaling organically is slower than buying the distribution it doesn't have.

🍎 Apple sues OpenAI over trade secret theft tied to its hardware push. The lawsuit accuses OpenAI's hardware chief (a 24-year Apple veteran) of directing former Apple employees to leak confidential product plans, the clearest sign yet that Apple sees OpenAI's device ambitions as a direct threat.

Stay caffeinated,

– Adam & Hen (don't be a stranger, connect with me on LinkedIn 👋)